As we said, it’s about the basics.
You’re probably saying, ‘So, what are the basics?’
To which we reply:
‘What do you need to know from your customers?’
‘Why do you need to know that?’
‘What’s in it for them to tell you?’
‘How will you use the information they give you?’
We really do believe that you need to approach customer surveys and employee surveys in much the same way. The same principles apply and, to a great extent, similar processes will get you what you need.
Whether you are wanting to survey 33 customers or 33,000 (and we’ve done both for our clients), you’ve got to be able to answer those questions above.
Once you’ve done that, it’s a case of using the same strokes for different folks. After all, why make life more difficult than it already is?