Focus Groups

Although a great way of finding out what the issues are for your employees or customers, and what lies behind those issues, focus groups have suffered from a bad reputation.

With some justification, sceptics see them as:

An opportunity to have a moan

A bunch of people shooting the breeze

Management bashing

A convenient alternative to work

But organised and facilitated properly, they can give you a much clearer and detailed insight into what is working, what isn't - and most importantly, why.

Surveys don't always do that last bit.

When we get involved in designing and running
focus groups, we pay a lot of attention to:

What specifically do you want to find out?

Who will be able to give you that information?

Why should they want to?

How are you going to use the information?

Some people think that you need to screw your eyes up and squint to focus.

We think you need to go in with your eyes wide open.