To be honest, this is a bit like the old 'how long is a piece of string?' thing. Costs for designing, managing and reporting focus group research are based on an hourly rate of £150.00 pro rata – which probably doesn't help you much.
So here's an example of a project, with anticipated costs and options, which might be more useful.
Focus Group goal : To understand how employees feel change is managed in the organisation and how it could be improved. |
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Target audience
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Senior Management group X 1
Middle Management group x 2
First line Management group x 3
Staff group x 6 |
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Group size
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Max 9 participants |
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Facilitator/s
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1 plus administrator support |
Design
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12 Focus Group meetings @ £750.00 each
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Feedback analysis and report production
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Presentation of results
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Costs exclusive of travel, VAT and venue hire if the focus groups meetings are run off-site. |
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