A week is a long time in politics, today's newspaper is tomorrow's fish 'n chip paper and yes - you guessed it – time waits for no one.
Oh, how we love a good cliché here at Shine.
But it does seem to us that a lot of surveys take an eternity. By the time the results are published, the data is either out-of-date or the people who commissioned them have changed job or forgotten what it was all about.
So, we recommend one month to complete a survey, tops! This isn't about being quick 'n dirty, it's about being quick in 30 (oh, please!).
Get information that is fresh, topical and relevant to how people think and feel today. After all, you don't want to spend good money on a survey, read the results and be left with a little voice in your head saying 'OK, but that was then - this is now'.
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